Rod Way
MBA, University of Melbourne
Partner & Business Advisor
Rod’s role is to assist business owners or senior managers to align their personal and business objectives. This creates an environment where they are able to get their business and their life back. He believes business should create a better life!
Personal Profile
An experienced business executive with a background in New Zealand and Australia in the agribusiness, manufacturing, retail and business services sectors.
Rod defines his role as to assist business owners, managers and teams to leverage their activities to meet or exceed their goals and objectives – resulting in improved revenue streams and cash flow benefits.
Rod is a REACH certified practitioner, globally recognised for using the leading people and culture performance ecosystem to help clients turn potential into performance. He has specific expertise in sales, marketing and business development; business strategy development and execution.
His methodology is simply put – Understand. Plan. Action.
Rod Way
Articles & Blogs
How Investing In Your People Will Turbo-Charge Your Efforts
Find out how investing in your people through individual and team leadership…
A Few Words From Rod's Clients
Being a small business owner is a bit like being a vet, you have to have some level of expertise in all aspects of the business environment and compliance. Often it is hard to focus on the real issues on which to concentrate your energies. Having a business advisor work alongside you allows you to set goals, so you can pull out the essential focuses and gather together the information that you need to get some solutions. Being involved with Advantage brings a whole range of related experts that a small business may not have time to access or assess, with which to achieve your goals. I think any owner going through a change in the business environment can use some guidance. Cath Morgan - Renfell Services Ltd T/A Autocrat Joinery
Rod Way, was great for Textiles Alive. Stripped our concerns and issues back to the basics, to make them manageable and able to address in priority order. Made sense of the chaos really and identified surprising 'contributors' to the chaos - which have now been removed, which allowed the business to flourish.John Heyworth - Textiles Alive