Advantage Business Academy powered by O2E

We're excited to offer a new opportunity to SME business leaders and owners. A business program that offers both fully personalised business mentorship and a unique opportunity to grow your business through a shared learning environment.

The Academy will work for you if you:

  • Have been in business for more than two years
  • Have built a staff or team base
  • Are facing challenges
  • Feel you’re not making progress
  • Want to grow your business
  • Need answers
  • Are open to learning, support and advice
  • Know your business could be so much better!

What our members are saying...

Mac Ritchie - Mac Ritchie Building

"The O2E helped me completely re-position my business and gave me the confidence to take it forward to market The ‘on-hand’ support and guidance I received was invaluable. I would recommend the course to anyone."

Charlotte Ward – Silk Skin Spa

"The format of the Academy was perfectly balanced, stimulating, insightful, integrated and universally applicable yet also tailored. It filled in the gaps, gave knowledge to my business practices and I loved every minute. Book one now!"

Simon Washer – Washer Group

"The whole course was set to a perfect level. Not too low, and not too over the top. Craig and Donna helped my business develop and grow so much in the time I was on the Academy"

Meredith Pick – McCallum Dallas Accountants

"This academy was invaluable. The level of advice & expertise we received was second to none, and I can’t imagine any business owner that wouldn’t gain a huge amount from it. Donna & Craig know their stuff and are so helpful and supportive. Highly recommended."

Jess Brough – Brough Earthworks

"The vibe and atmosphere of the masterclasses was fantastic. Great team and facilitators! We were all made to feel very welcome, and given heaps of opportunities to raise questions and express our thoughts. Totally awesome".

Catherine Fahey – Smart Build Solutions

"O2E has given us the tools and the guidance to take our business to where we want it to go. We would recommend the Academy to anyone looking for guidance and support in order to help grow their businesses."

6-month programme

Every month you will receive;

  1. 1:1 personalised laser-focused coaching with our professional business advisors.
  2. A day-long group masterclass with some of New Zealand’s leading subject matter experts.
  3. Facilitated peer-to-peer advisory.
  4. Wrap-around support from the O2E Co-Founders and Advantage Business Advisors.
  5. You will build your own exclusive support network of business peers who are on the same journey as you.
  6. Up to 8 Hours of direct mentorship and learning every month.

Your results are guaranteed

Should you fail to achieve the results you desire and set out with us at the start of the program, we will work with you beyond the six-month program, at no charge, until you achieve the goals set.

Our members’ results:

  • Rebranded business
  • Measurable increase in staff engagement
  • Design of sales funnels
  • Growth in revenue
  • Increased profit
  • Built and delivered marketing strategies for growth
  • Re-structured business model
  • Owners have reclaimed their life by learning how to free up their time
  • Growth in leadership confidence and skills
  • New business secured
  • Developed and implemented systems and processes for increased operational efficiencies
  • Built positive staff workplace culture
  • Received personal support in navigating challenges and issues
  • Recruitment of additional staff, allowing for a more productive business
  • Identified areas of the business that were not making money
  • Gained back their mojo to run a successful business
  • Designed and rolled out different service offerings
  • Learnt strategies and techniques to hold staff accountable and drive performance
Craig Oliver & Donna Yeats

What is O2E?

The ‘Ordinary to Extraordinary'Academy

The O2E Academy was founded by Craig Oliver and Donna Yeats in 2019.

Their combined experience spans almost 60 years in business. With skills in processes design, systems, sales, customer experience, marketing, and strategic business development, both in New Zealand and overseas, they saw the need for a program for the small-to-medium business owner that is truly tailored to each attendee.  O2E delivers a program that is more than just theory, it goes to the next level to really help and support business owners skyrocket their business productivity, performance and growth.

Four successful Academy programs have run in Taranaki since 2019. Now Craig & Donna are excited to partner with Advantage Business to bring the O2E Academy to other parts of the country and support even more New Zealand business owners.


Talk through your current business needs and see if you would benefit from the Academy experience.Call Craig now on 027 331 129.