For 35 years, I worked in what was traditionally considered a “dirty industry”—the print industry. Yet today, this industry stands as a testament to sustainability, proving that it’s possible to do what’s right for the planet while thriving in business. The light bulb moment for us was realising that true sustainability isn’t just about being green; it’s about ensuring the longevity and success of your business while also taking responsibility for the future.
Here’s a broader take on the cornerstones of building a truly sustainable business:
1) Sustainable Profit
At the heart of any business’s sustainability is profitability. Without profits, no business can survive, let alone invest in sustainable practices. Profitability isn’t just about making money—it’s about having the resources to reinvest in your business, your people, and your sustainability goals. A profitable business can afford to innovate, adopt new technologies, and implement eco-friendly practices that may initially require an upfront investment. In essence, financial sustainability is the bedrock that supports all other sustainability efforts.
2) Work-Life Balance
Sustainability extends beyond profits and the environment; it’s also about sustaining the people who drive your business forward. Work-life balance is crucial. Without it, burnout becomes inevitable, and the passion that once fueled success starts to fade. When employees are overworked, their productivity declines, creativity wanes, and the business suffers. Prioritising work-life balance helps keep your team motivated and engaged, which, in turn, leads to a more innovative and resilient company. A sustainable business model recognises that its people are its greatest asset and invests in their well-being.
3) Environmental Responsibility
Environmental responsibility is a key pillar of modern sustainability. But it’s not just about making grand gestures; it’s about integrating small, consistent actions into your daily operations. Start by setting realistic goals—reduce energy consumption by turning off lights in empty rooms, limit air conditioning to 21 degrees, and switching off computers at the end of the day. Consider investing in energy-efficient equipment or switching to recycled materials, like using recycled courier bags instead of standard ones.
You can’t manage what you don’t measure, so it’s important to track your progress. Set targets, such as reducing energy usage by 5% each month, and celebrate the milestones you achieve. Sharing your successes and challenges with your team can create a sense of collective responsibility and drive further improvements. Consider publicly sharing your sustainability goals and achievements on your website to hold yourself accountable and inspire others.
4) Team Engagement
Your team is the lifeblood of your company. Engaged and well-supported staff are essential to building a sustainable business. When your employees are aligned with the company’s mission and values, they become more committed to its success. This commitment fosters a culture of sustainability where everyone feels responsible for contributing to the company’s goals, including its environmental initiatives.
Conclusion: Sustainability as a Holistic Approach
Sustainability isn’t just about being green—it’s about creating a business that thrives, supports its people, and cares for the planet. By focusing on sustainable profit, work-life balance, environmental responsibility, and team engagement, you can build a business that’s not only successful but also contributes positively to the world. Sustainability is a journey of continuous improvement, and every small step taken today lays the foundation for a brighter, more sustainable future.