⦁ we often don't know where to go, who to trust, or how to get off the roller coaster within the business. It has been a real pleasure to have Craig at Advantage Business assist our company to find a strategy to cope with the seasonal nature of Dobson's Marquee and Party Hire Ltd. Together through a guided process and a 360 degree approach, Craig learned to understand our business, our staff and our customers and challenged my thinking to create new opportunities. Craig's strategic guidance and support has allowed me to make confident decisions for our future. While I am on this journey, I find it heartening to learn that Craig has personal experience in a large scale successful business himself and although we have a much smaller business, he totally understands our concerns and decisions. While it took two approach's from Craig to get us on board, it was the best decision I could have made. I am so thankful for Craig's leadership and expertise and the funding support from Venture Taranaki.

Jenny Dobson - Owner at Dobson’s Marquee & Party Hire Limited

Craig has been a great investment for our business in helping us grow and develop. I would recommend his advice and services.

Paul Hickford - Owner at Blinds Direct

Advantage business was instrumental in helping me to develop my person and my business which is exactly what I expected from them. Working with Craig helped me find the clarity I needed. His coaching was pivotal point in my journey. Plus he's a nice guy and clearly enjoys this stuff.

Helen Flitcroft - Discover Food New Zealand Ltd

I have worked with Craig for the past 3 years where he has provided advice and a pathway to develop a structure to strengthen the governance of Egmont Seafoods. During this time he also facilitated the development of an operational structure for the Company as well as assisting the yearly planning & goal setting of the business. The Company now has a clear direction of what is important to the organisation and the key goals that we need to focus on. He has also assisted the implementation of improved reporting & measures of performance. The culture within the Company has improved significantly over the period that we have worked with Craig and his input and guidance has been instrumental in achieving this. Craig has also assisted with other external industry issues which has been very helpful having some independent advice, opinions and input. Craig is a clear thinker that thinks strategically and is prepared to ask the hard questions & challenge the business owner, management & staff.

Keith Mawson - Owner at Egmont Seafoods Limited

Craig is very personable and knows what he is talking about and is able to convey information in such a way that makes it easier to understand.