Murray Fulton
BCom, CA, MInstD - University of Auckland
Partner & Business Advisor
Murray Fulton is a master amongst business advisors, a thought leader trusted in New Zealand business circles for his expertise. A proven performer, Murray thinks differently to other people. That’s why he achieves exceptional results with his clients.
Murray helps businesses across many industries; usually in the annual revenue range of $1 million – $70 million. The common thread is business owners who “know what they don’t know”. He works only with those ready to trust him enough to go on a journey. In return for that trust, he will share the benefit of some 40 years of business leadership experience.
Two areas on which Murray focuses his client work are funding, and leadership development 1-on-1 coaching.
Personal Profile
Murray Fulton is a fixer but not necessarily in the way you might expect. Not afraid to tackle the hard stuff, he maintains he is yet to find a business problem he can’t fix himself or through his network.
Critically, Murray’s advice is sustainable. He helps business owners think more effectively, rating effective thought processes as the single most important driver of success.
His thinking may be out of the box but he likes to play very much inside the lines. He’ll never tell you what to do. He will advocate and make you aware of the possible consequences but the decision making is yours.
Murray is an empathetic listener with high emotional intelligence. He’s known for his integrity, ethics, honesty and morality. A widely respected member of the Auckland business community, Murray has a broad industry network which often opens doors for his clients.
- Read Murray’s client success stories
- Read Murray’s latest feature in NZ Management Magazine titled ‘So, you want to be a CEO?’
- Download Murray’s thought-provokers
- Download Murray’s e-book ‘Funding for Growth’
Murray Fulton
Articles & Blogs
A Few Words From Murray's Clients
Having never worked with a business advisor before engaging Murray, I have found Murray to be a very helpful sounding board regarding a broad range of planning, operational, financial and staffing matters. It is useful for an experienced owner to engage an external business advisor, and tap into their knowledge, skill and network. In my case, Murray’s broad business knowledge and experience helped my thinking and caused me to reflect on any adjustments I needed to make regarding leadership decisions and actions. In particular, one of the key aspects I found very beneficial engaging with Murray was focussing again on the strengths of the business, making sound business decisions, and not procrastinating. I also benefited from introductions to several members of Murray’s network. In particular, I have found his financial and commercial skills, experience and network to be very useful. If you are looking for an experienced advisor who will listen to your needs, offer solutions, and back that up with supporting actions, then you should talk to Murray.Nick Morison – Managing Director – PPP Industries Ltd
Murray has been Business Advisor to my business since January 2011. In that time, Murray has made a very positive contribution in the following areas: Financial and commercial analytics, resulting in visibility of gross margin by customer and product, using moving annual averages, updated monthly. This has enabled greater agility and performance both within the business and a more agile market response than was previously possible. The result has been enhanced profitability and cashflow, when compared to the period prior to Murray’s involvement. A key role on my Advisory Board, providing trusted counsel as needed on a wide range of business matters. Access to Murray’s network, which continues to be very useful. Murray is a high-quality Business Advisor. I recommend that any business owner looking for greater performance and agility within their business talk to Murray.Bernard Phillips – Owner – PSL
Despite being in this business for many years, managing the business through these extraordinary times has been challenging. Managing a business through quiet periods can be tough, let alone supporting staff through so much uncertainty. Murray has kept me focused and steered me in the best direction for all. Working with Murray has been an enlightening experience for me. Through discussions about the various aspects of my business, I have gained knowledge from Murray that is invaluable, both for my business and myself. The results are already visible, following just a few months of work, and I am gaining far more control over the direction the company is taking. The wealth of knowledge and experience Murray brings to the relationship cannot be measured simply in words, and Murray’s friendly manner puts me at ease, which enables me to gain the most from each of our interactions. Debbie McKenzie - Country General Manager - Famous Pacific Shipping (NZ) Ltd
Murray has been Business Advisor to my business since late 2018. In that time, Murray has made a positive contribution in the following areas: Assistance with support and advice regarding the managed exit of the founder of the business, on terms that were acceptable to all parties. Engagement with a 1st tier NZ bank, which resulted in gaining significant bank funding for the business, to assist with growth and development. Ongoing access to Murray’s business network, resulting in high-quality solutions regarding sourcing of new premises that better suited the business; introduction to quality professional services providers; introduction to quality vehicle providers. · Assistance in the financial and IT areas, regarding the mentoring of key staff, the improvement of management reporting and support regarding the implementation of a mission-critical IT system covering the complete operational and financial processes across the business. A key role on my Advisory Board, providing trusted counsel as needed on a wide range of business matters. Murray is a high-quality Business Advisor. I recommend that any business owner looking for a practical depth of business experience, the ability to both positively influence stakeholders and add tangible value talks to Murray.Mike Strong – Managing Director – HV Power
Murray has been a thoroughly professional asset for Advantage Business as a Director over the last 18 months. I have valued his clear thinking and ability to work through issues with humour and an amazing amount of energy. As Chair, I appreciate the work put in behind the scenes and the continuing role Murray plays in the growth of our professional services firm. I would have no hesitation in recommending Murray in a similar role. Craig Hattle - Non Exec Director - Advantage Business
Murray has a very sound and broad understanding of business issues and drivers, coupled with an exceptional financial mind. Being an incredibly detailed thinker; nothing slips by Murray. I highly recommend him.Sean McDonald - Head of Marketing and Sales – BoardPro
I selected Murray as my Business Advisor in 2013 as he was both supportive and let me know that his advice would be what I needed to hear, rather than always wanted to hear. My experience of working with Murray has proven the ongoing value of that approach. At the same time, Murray has shown the right level of empathy and understanding at times that required it. My business would not be where it is without Murray’s assistance. I recommend that any business owner looking for practical in-depth business experience, the ability to communicate clearly and positively influence stakeholders and to add tangible value talks to Murray.Dave Botha – Managing Director – Rotational Plastics Ltd
Murray has been Business Advisor to our business since September 2020. In that time, Murray has made very positive contributions in the following areas: • We engaged Murray to review our current banking arrangements, recommend alternatives, and help us source a more responsive bank offering and ongoing quality banking relationship, at favourable terms – i.e. appropriate quantum of funding, at the best possible market interest rates and fees and on the best possible security terms. • Murray delivered on all fronts: o Three 1st tier New Zealand banks were concurrently engaged with, to determine which would offer the best quality banking relationship, on the best terms. o One of the New Zealand banks won our business, from another 1st tier bank I had utilised for more than 35 years. o An additional $1.3 million in funding facilities was secured. o The overall interest rates and fees were significantly less than we have been paying. o The security we needed to provide for the funding facilities are significantly less onerous than the security we had provided under our previous banking arrangements. • Murray worked with myself and my team, created the necessary detailed forecasting requirements and information pack, to enable the banks to assess our business, and provide their offer of finance. Murray is professional, energetic, affable, and flexible to deal with. • Murray utilised his banking contacts, and vast financial, commercial and banking experience, to navigate through this process, to a successful conclusion. • In addition, we engaged Murray to review and recommend any improvements that our business could make to our FX exposure management processes, as we are extensive users of forward cover contracts to de-risk and manage our business. Murray made several useful points and observations, which have been integrated into our business. • • Ongoing access to Murray’s business network, resulting in high quality solutions regarding: o Introductions to key potential business banking parties, at a senior contact level; o Introduction to quality professional services providers; Murray is a high-quality Business Advisor. The value of his improvement to our business is about 9 times the investment. I recommend that any business owner looking for a practical depth of business experience, great contacts, the ability to positively influence stakeholders and add tangible value has a conversation with Murray.Mike Alston – Director and Consultant – Hibiscus Solutions Limited