Murray Fulton

BCom, CA, MInstD - University of Auckland

Director & Business Advisor

I help business owners:

  • Understand the current value of their business, and also the drivers that will increase its value.
  • Ensure that all their efforts are directed at improving the business value they offer their own clients and prospects. This results in higher gross margin, profit and improved cash flow. Because clients will buy into the concept of improving their bottom line. They understand the knock-on effect of benefits to themselves.


Thought Leader 98%
Commercial Clarity 98%
Personal Network 98%
Providing Cut Through 98%

Personal Profile

I also help business owners:

• Achieve an improved market position and financial business value. This drives a sense of purpose and power in the minds of business owners and their teams. Morale improves, which increases confidence. Success breeds success.

• Communicate this increased business value to the external parties who have access to funds, contracts and financial security: bankers, lawyers and accountants. I speak their language. I also ensure that they communicate with each other in a way that benefits everyone. But most importantly, benefits the business owner.

• Critically, I help business owners think more effectively. The single most important driver of success is effective thought processes.

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