You always wanted to know what your staff really think of you but were afraid to ask!

Here at Advantage Business we take an unusual approach to business analysis – right at the start of the process we talk to the staff! (yes, that’s right – ALL the staff)

Many business owners don’t fully capitalise on the loyalty, good will, initiative and creativity of their staff.  And we often hear, when we ask why, “because they aren’t committed, creative, loyal or clever enough” (or variations on that theme)

That may be true of a very small minority of SME’s, but we find over and over again that there is a huge, untapped resource available to business owners if only they’d take the time to work out how to access it!

When one of our Advisors starts working with a business for the first time, during the first month we almost always carry out a comprehensive, confidential staff survey.  We interview management, production staff, some contractors, admin staff, everybody.

In fact, in one case I remember well, we were dealing with some significant issues in a manufacturing business in the $2m turnover range, and the owners, managers, supervisors and production staff could shed no light on the issues.  However, when we talked to the Gorilla in despatch (and boy, did he look like a Gorilla) he said “There’s only one @*$%* thing wrong in this @#*%$* business, and its that……………” – a spot-on analysis that no-one else in the business had been prepared to admit to.

Staff feedback, often coupled with a comprehensive customer survey, is then fed back in an “depersonalised” report to the owners.  Often it is the first time they’ve received completely honest feedback on their systems and management from the staff, for the obvious reason that it’s very hard to stand up and criticise the boss when your job depends on the boss’s goodwill!

We then present the key findings from the surveys to all the staff in a full “team conference”.  Sometimes its the only occasion the entire business has been together for years.

You’d be amazed at the transformation in many businesses from these seemingly simple steps – although it’s easier to talk about than to actually do!

Owners often then go on to implement a simple and effective performance management system, which enables honest feedback to and from the staff on a regular basis.

As part of the communication process, we recommend regular “toolbox” meetings to keep the staff informed, and to allow them to inform you of key issues facing the front line of the business.

The net result is much improved morale, engagement and job satisfaction for the workers, and invaluable feedback for you, the owner.  And, of course, increased Net Profit! Happy workers are efficient workers!

A comment heard recently from the owner of a business who has been practising these methods with a problematic sales person (always the hardest to manage, other than family members) was “What a change in attitude – now really positive and contributing really well”.  The sales person was also exceeding sales targets – even more satisfying!

So the simple moral is: Engage your staff, believe in their goodwill in spite of any history you may have, practice simple, open communication and be consistent, clear and fair.  You’ll be amazed at the result.

If you’d like to get a taste of how this might work, contact us and let’s see if we can arrange a sample staff interview for you, no cost or obligation.

0508 238 268

Any questions? Call us.

Level 2 building 5/60 Highbrook Drive

East Tamaki, Auckland 2013


Advantage Business

Advantage Business is in the business of transforming the lives of business owners so they can enjoy the best of both worlds: running a high-performance company while still enjoying time to live life outside of the business world.